Hi There!

My name is Soheila (pronounced So-Hey-La) and I am a lifestyle blogger, travel writer, photographer and all round busy body from Toronto, Canada!

In university I wanted to be a designer and studies fashion both here in Toronto and in Milan. When I finished school I snagged a job interning at Greta Constantine (a high end Canadian fashion house) before starting my own line.

After two grueling seasons working completely solo on my own line, I completely burnt out. Unsure of what to do with myself but knowing fashion would always have a place in my heart, I decided to try my hand as a fashion buyer.

Although still a very stressful job, receiving a steady paycheck and feeling financial more stable was comforting. Unfortunately, the charm of a steady paycheck wore off pretty quickly and after only one year I started to feel unsettled once again.

I knew I loved fashion and would always keeping up with the latest trends, but I was also an avid traveler and beauty enthusiast (not to mention loved taking photos and posting on social media) so I was looking for a way to make money, express my creative side and incorporate all my favorite things into it while doing so.

Enter the my next phase of my life, blogging. At this point I was heavily active on social media, taking pictures of my food at restaurants, reading peoples blogs and addicted to YouTube. One day while I was watching a beauty tutorial it dawned on me - I could do this!

Fast forward to today, I am creating and writing and doing all the things that I love! It wasn’t easy and there definitely were a lot of lessons along the way but I'm following my dream!

At IsThatSoh.com I exhibit my photos, talk about fashion and style, share beauty tips, serve up some delicious recipes, talk about mental health and write about my latest travel adventures! So settle in, make yourself comfortable and lets get to know each other!

-Soheila